20 postcards for Noto Peninsula

On January 1st, 2024, a devastating earthquake struck off the coast of the Noto Peninsula, causing extensive damage not only to Ishikawa Prefecture but also to neighboring prefectures Toyama and Niigata. The Noto Peninsula was hit the hardest, with many historical homes, shrines, and temples across the peninsula left in ruins. In Wajima, a massive fire destroyed the morning market area, while in Suzu, the earthquake and subsequent tsunamis destroyed about 90% of the town’s buildings. 

Noto has always held a special place in our hearts, so we felt a strong desire to help. We've decided to collect donations by selling postcards featuring photos of some of our favorite spots in Noto. We hope these postcards will not only showcase Noto’s beauty but also encourage others to visit someday. Rebuilding Noto will take time and resources. We believe that Noto can recover, but the people need all the help they can get. We hope these postcards will make a small contribution towards the recovery of the Noto Peninsula.

All the proceeds from selling these postcards, minus production costs, will go towards the recovery efforts in Noto. We will announce at a later date which initiatives the money will go towards. 

20 postcards for Noto Peninsula
Detail: Set of 20 postcards
Photography and design: Nik van der Giesen
Printing: Yamada Photo Process Co., Ltd.

If you'd like to help by selling these postcards or by purchasing multiple sets, please contact us at contact@hitonoto.com.

For international delivery, we are using Japan Airmail, which is the most affordable way of shipping internationally from Japan. Depending on your country, taxes or import duties may be charged upon delivery. Expected arrival time is one to two weeks.